The Susanville Main Street Revitalization Plan outlines a long term vision for Main Street to encourage revitalization, as well as develop an overall design framework and guidelines for the area. The Plan presents the design concepts for the community and provides specific direction and tools necessary to implement this vision.
As with many rural communities, Susanville’s Main Street has been impacted by changing economics and general trends in development. With a population of just over 15,500, Susanville is able to maintain a small town feel with enough amenities and services to attract both visitors and locals. Main Street is defined as a two-mile stretch of road starting on the south side of town at Riverside Drive and ending on the north side of town at the intersection of Miller Road and Main Street.
Over the past few years, various organizations and community stakeholder groups have come together to develop individual strategies and planning guidelines for improving Main Street. The Susanville Main Street Revitalization Plan is the culmination of those efforts and includes a planning process that verified the community vision for the area. This document takes elements from economic development and redevelopment strategies put in place by Lassen County, City of Susanville and stakeholder groups, and creates a unified set of design guidelines in one document. CFA teamed with OnStrategy for public facilitation and MBA Architects on the graphics. CFA was the project manager and was responsible for writing the plan, which was completed in 2015.